Page 5 - ART GIANTS issue of World of Art (WOA) Contemporary Art Magazine
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co-creates the artwork’s significance. This in self-referentiality and parody, using irony and
approach challenges traditional hierarchies pastiche to critique the very systems that define
between artist and viewer, positioning art as a and validate art. This approach can be seen in
collaborative endeavor. the works of artists like Cindy Sherman, whose
photographic series “Untitled Film Stills”
Postmodernist thought, rejecting grand deconstructs stereotypes and conventions of
narratives and embracing diversity, resonates female representation in media. By adopting
with the concept that art cannot be confined to various personas and styles, Sherman exposes
a singular definition. Art exists in a perpetual the constructed nature of identity and the
state of flux, open to reinterpretation and fluidity of meaning in art.
recontextualization. This viewpoint encourages
us to see art as a multifaceted phenomenon The idea that art exists in a state of constant flux
shaped by diverse experiences and aligns with the postmodern emphasis on process
perspectives of both artists and viewers. over product. Art is seen not as a finished object
Viewing art as a creation also critiques the but as an ongoing dialogue between the artist,
institutional and commercial frameworks the artwork, and the audience. This dynamic
defining art. It underscores the artist’s vision interaction allows for multiple interpretations
and conceptual foundations over market-driven and recontextualizations, reflecting the diverse
values, questioning how objects are deemed and ever-changing nature of contemporary
worthy of being called “art.” This perspective society. The claim that art as creation is a
advocates for a more inclusive and dynamic commentary on the postmodern condition
understanding of art. highlights the fluid and multifaceted nature of
art. It challenges us to embrace the plurality of
The postmodern condition, with its meanings and the deconstruction of traditional
deconstruction of traditional hierarchies and hierarchies, recognizing that art is an evolving
definitions, celebrates art’s fluid and subjective practice that resists fixed definitions. By
essence. Artists like Andy Warhol, who blurred understanding art as a process of continual
lines between high and low culture, exemplify reinterpretation, we can appreciate its capacity
this subversion. Warhol’s use of commercial to reflect and engage with the complexities of
imagery in works like the iconic Campbell’s Soup the modern world.
Cans redefined artistic norms and celebrated
everyday life. In essence, recognizing art as the The statement “art as creation” serves as a
creation of those who make it invites us to catalyst for deeper inquiry into the nature of art.
rethink our perceptions, exploring the myriad It invites us to question the established norms
ways art can be understood and experienced. and to explore the myriad ways in which art can
This assertion challenges our conventional be understood and experienced. In the
definitions, encouraging a deeper appreciation contemporary art world, where boundaries are
for the diverse, dynamic nature of contemporary continually pushed and redefined, such a
art. Furthermore, postmodern art often engages provocative assertion is not a denial of art’s
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