In the traditional publisher-author relationship the author royalty arrangement would work something like the following.
 

1) Publisher signs author to an optional 3 book contract. They forward the author an "advance" on royalties ranging between $1,000 to $5,000. These days, for first or second time published authors, the "advance" tends to be on the lower side of that range. The advance on royalties is usually against 5-12 points on book sales revenues. Newer publishers typically earn 6-8 points. That means if a book sells for $49.95, and the publisher's wholesale -traditional 55% off the retail price price is $22.47, an author earning 6 points gets 6% of $22.47 for each book sold. That would be roughly $1.37 per book.

So, with an advance of $1,000, the other would get no additional royalties until the publisher had sold more than 730 books and with an advance of $5,000, the other would get no additional royalties until the publisher had sold more than 3650 books.

2) Publisher releases the first artist book. Publisher prints the utter minimum quantity they can, which is usually 5,000 books printed through a traditional printer. If the publisher can't sell at least 3,000 of those books, they won't use their contract option to have the author published the second book. The author doesn't get the complete the series, doesn't see any royalties above the initial advance, and has a very tough time ever landing another contract with another of the major publishers.

WoA Publishing can turn a profit selling only a fraction as many books. We can do this because we own our own printing presses and this allows us to print just 1,000 book copies.
 

In order for this model to work we offer zero advance payment on royalties. We also offer no royalties on the first 350 books sold for each 1,000 book produced. This is because once we've sold just 350 book copies the company should have effectively "broke even" on the production of 1,000 book copies of those sold to date.

After 350 copies of a book have been sold, WoA Publishing will pay out royalties on each book sold. The amount of royalties paid per book will depend on a number of factors. The first of those will be page count of the book and the retail price. Smaller books command less of a retail price - typically $29.95, while large books can command higher price points -$79.95, but can be more. Also influencing the royalties paid, per contract with the author, is the past sales performance of other books they have published with WoA Publishing. Strong selling authors may be rewarded a premium on top of our standard book size royalty base.

Standard royalties base on book size are listed below:
 

  66 page book = $1.38 per book sold.  Retail $49.95
100 page book = $1.62 per book sold.  Retail $59.95
132 page book = $1.89 per book sold.  Retail $69.95
200 page book = $2.16 per book sold.  Retail $79.95
 

In addition to the royalties listed above, we double royalty payments for books we sell direct to the consumer over the Internet. So, if your book sells through the first 1,000 copies we print, assuming it was a 66 page book, then your base royalties would be $1380. If a third of those are sold online, then there would be a bonus of $460. So, a total of $1840 per 1,000 books sold.