World of Art is a marketing tool. It develops a story around the magazine and the books and the artist included thereby fostering interest among art collectors, galleries, museums and enticing them to make a work of art purchase or exhibition. The concept is simple and the result of the development process is often an extended request. More often than not, World of Art publishing is synonymous with an advertorial and consists of Masters of Today and Contemporary Artists art book series dedicated to contemporary artists, Art Addiction 100 Contemporary Artists  and FAMOUS Contemporary Artists biennial edited as Artist Portfolio and Gallery Profiles in World of Art the contemporary global art magazine.
 

World of Art evolves this concept to reflect the needs of modern art marketers. Art Collectors, Galleries and Museums no longer respond as interested to messages they clearly identify as contemporary art - overexposed performance, installation, happening. The focus of every published World of Art book and magazine is the target collector, gallery and museum not the publishing vanity. World of Art develops art publishing with a focus on the art market – collector, gallery and museum: who they are and where their interests lie. Based on this understanding, World of Art develops an original art magazine and unique art books, targeted content which promises to better attract and hold target art' attention.
 

Consistent delivery of high-quality magazine and contemporary art books content fosters a relationship with collectors, developing identity as contemporary valuable artist and giving greater access to collectors and galleries. This relationship provides the value behind World of Art wide variety of Publishing Projects thanks to our international-wide bookstores and newsstands network of distributors and contractors i.e. Ingram Periodicals, Greenleaf Book Group, Ubiquity, BJS magazines, Barnes & Noble, Borders, Amazon, Wal-Mart, Powell’s, Books-A-Million.
 

World of Art strategy cuts through broad generalizations to identify what is distinct and unique in contemporary art. We collaborate with each interested artist, gallery and museum to map art content and develop a World of Art solutions around each publishing project. World of Art builds long-term relationships with more than 6000 artists, galleries, art fairs and museums.
The goal here is affinity. Once you have trust, you have access, and that is the power of World of Art.